FUSALP | Collaboration GB Snowsport

Fusalp accelerates its partnership with GB Snowsport after a record breaking year!

8 February 2023

BACK IN THE RACE, Fusalp, official supplier of the GB Alpine and Para Alpine Ski Team, steps up its official sponsorship with GB Snowsport. The highlight this season being the 2023 FIS Alpine Ski World Championships in Fusalp’s backyard, Courchevel-Méribel, France.

The partnership, which conveys a feeling of “entente cordiale” was inspired by the drive to dress to win. The garments designed for the team are a unique fusion of innovative high-performance fabrics which include a signature fit, with an edge of style and elegance.

Celebrating the brand’s 70th anniversary of heritage and savoir-faire, outfits are geared with state-of-the-art aerodynamic qualities that enhance speed and movement while on the slopes. As every second counts, the collection is designed for the team of athletes to go beyond expectations.

Alexandre Fauvet, Fusalp CEO, highlights: «Our return to competition is very important for the development of Fusalp. The constant exchange with athletes is at the heart of our innovation programs. We want to create the best possible garments for them and for our clientele, who will then benefit from the new technical developments. We take on this challenge with passion and look forward to another great year for the British Alpine and Para-Alpine Ski Teams in the run up to the 2023 Courchevel-Méribel World Ski Championships.»

Fusalp and GB Snowsport continue to amplify the second year of their partnership, with a newly designed ready-to-wear capsule collection, celebrating the team of British athletes. The twelve piece collection is reflected through a quintessential balance of technicality and comfort. It features dynamic graphics and distinctive color ranges, with a nod to Great Britain’s heritage. Each look features bold aesthetics and clean, precise lines that shape the silhouette, designed in technical high-performance materials.

For women, the star of the collection is the Barsy GB Jacket, featuring an all-over tricolor flag print. This jacket’s generous volume is made of ultra-matte stretch material with a Fusalp-approved membrane, which adapts perfectly to cold temperatures.

For men, the Lucho II Jacket, a best seller of the Fusalp collections, is a warm, lightweight, and modular jacket, designed in ultra-light water repellent nylon. Side panels and shoulder reinforcements are fabricated in stretch softshell, a fabric that provides comfort and ease of movement. This timeless essential is equally animated by the tricolor logo, developed exclusively for this capsule collection.